John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business...
FundGUARD™: A Predictive Sales Targeting System for the Mutual Funds industry which provides Executives, Sales Managers, and Sales reps a suite of packaged analytics with...
October 10, 2007 lecture by Dirk Riehle for the Stanford University Computer Systems Colloquium (EE 380). This talk discusses the economics driving stakeholder behavior in...
Avinash Kaushik of Google and Bryan Eisenberg of Future Now, Inc., talk about goals, bounce rates, and all sorts of important topics for marketers interested...
Television has Nielsen ratings. The web has a mess of competitive standards. Is there something wrong with web analytics, or will the market settle this...