Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell:...
Groundswell co-author and Forrester Research Vice President Josh Bernoff takes a tongue-in-cheek look at the Groundswell. Thanks to our friends at Blendtec, we get to...
If you're like most Americans, you've spent more time thinking about Jessica Alba's cleavage or George Clooney's hairline than reading up on H.R. 6304, the...
He responded to a question about America's role in reducing global energy consumption like this:
"We can't tell [other countries], don't grow. We can't -- drive...
Josh Bernoff, co-author of "Groundswell: winning in a world transformed by social technologies". Interviewed in Malines by Entreprise Globale (www.entrepriseglobale.biz), at The Revenge (event organized...
